Comments on: Open Me, Please http://www.hardingco.com/blog/2007/04/10/open-me-please/ Ford Harding's Blog on Rainmaking and Business Development Fri, 25 Jul 2008 12:48:01 +0000 http://wordpress.org/?v=2.0.6 by: Ford http://www.hardingco.com/blog/2007/04/10/open-me-please/#comment-12 Tue, 17 Apr 2007 23:16:47 +0000 http://www.hardingco.com/blog/2007/04/10/open-me-please/#comment-12 Thank you, Sims. I was unaware of the study and glad to hear about it. For any of you who don't know Sims Wyeth, he is a very effective communications and presentations coach. You can connect to him via the blogroll on this blog. Thank you, Sims. I was unaware of the study and glad to hear about it.

For any of you who don’t know Sims Wyeth, he is a very effective communications and presentations coach. You can connect to him via the blogroll on this blog.

]]> by: Sims Wyeth http://www.hardingco.com/blog/2007/04/10/open-me-please/#comment-11 Mon, 16 Apr 2007 18:57:59 +0000 http://www.hardingco.com/blog/2007/04/10/open-me-please/#comment-11 Accenture did a pretty big study on factors considered in explaining attention-getting messages. Here they are in order of importance. The message source was... • Trustworthy or respected. • Influential or powerful. • Charismatic or appealing. The message context was… • Personalized (directed to and about me). • About a group I belong to. • Related to a relevant question or issue. The message’s content was… • Concise, direct, or story-like in structure. • Engaging to my senses. • New, unusual, or unique. The recipient was… • Emotionally moved (angry or pleased). • Able to consider the implications. • Convinced message important to work or life. It is hard to get trust, personalization, concision, and emotion into a subject line, but who said rainmaking was easy? Accenture did a pretty big study on factors considered in explaining attention-getting messages. Here they are in order of importance.

The message source was…
• Trustworthy or respected.
• Influential or powerful.
• Charismatic or appealing.

The message context was…
• Personalized (directed to and about me).
• About a group I belong to.
• Related to a relevant question or issue.

The message’s content was…
• Concise, direct, or story-like in structure.
• Engaging to my senses.
• New, unusual, or unique.

The recipient was…
• Emotionally moved (angry or pleased).
• Able to consider the implications.
• Convinced message important to work or life.

It is hard to get trust, personalization, concision, and emotion into a subject line, but who said rainmaking was easy?

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