This is the final post in my three-part series “How a Rainmaker Writes a Letter of Introduction.” The earlier posts are:

• Think from the reader’s perspective
• Remember Your Objective and Write Your Letter Following a Three Part Structure

Step Four: Put Complete Contact Information Below Your Name

Make it easy for the client to contact you, if she wants to. Of course, this should be on all the emails you send for any reason.

Avoid sending too much material attached to this email. Consider including no attachments at all. Fear of viruses may stop some people from ever opening your email if you’re unknown to them and have attached a file. If you must attach something, it should be educational, like an article reprint or white paper. Do not send something that is purely a sales document, like a brochure. You have listed your website under your signature, which the client can visit, if she wants that kind of information.

Step Five: Bite Off Only What You Can Chew

If you can only follow up on five of these emails next week, only send out five today. Don’t raise expectations you can’t deliver on.

These three blog posts sum up how to construct an email or letter of introduction. What comes next? In a future posting, I will describe how to make the phone call that follows it.