Comments on: The News from India: Blogging to Sell Professional Services http://www.hardingco.com/blog/2007/11/19/the-news-from-india-blogging-to-sell-professional-services/ Ford Harding's Blog on Rainmaking and Business Development Thu, 28 Aug 2008 19:00:10 +0000 http://wordpress.org/?v=2.0.6 by: Ford Harding http://www.hardingco.com/blog/2007/11/19/the-news-from-india-blogging-to-sell-professional-services/#comment-906 Mon, 26 Nov 2007 20:44:41 +0000 http://www.hardingco.com/blog/2007/11/19/the-news-from-india-blogging-to-sell-professional-services/#comment-906 Mark: Thanks for your observations which do seem to support Gautam's. You have probably been to market with more content and through more publications than almost anyone, so your thoughts are especially helpful. I have found that many people don't really know where their leads come from, when in most cases you can find out by asking. We can identify the source of almost all of our clients. Could the blog be sending more business your way than you think? I would like to make the hand of the blog more visble. Ford Mark:

Thanks for your observations which do seem to support Gautam’s. You have probably been to market with more content and through more publications than almost anyone, so your thoughts are especially helpful.

I have found that many people don’t really know where their leads come from, when in most cases you can find out by asking. We can identify the source of almost all of our clients. Could the blog be sending more business your way than you think? I would like to make the hand of the blog more visble.

Ford

]]> by: Mark Buckshon http://www.hardingco.com/blog/2007/11/19/the-news-from-india-blogging-to-sell-professional-services/#comment-903 Mon, 26 Nov 2007 14:52:13 +0000 http://www.hardingco.com/blog/2007/11/19/the-news-from-india-blogging-to-sell-professional-services/#comment-903 These observations ring true to me. I knew there was some value in the blogging process shortly after starting it -- when a high-quality candidate for sales work with our organization responded that she had read the blog in assessing her decision about whether to apply. But the real benefits started happening after about six months, with high google rankings for several of my sites on important keywords; translating to at least a few worthy online leads each week. Now the blog's readership base is high enough that it is attracting some comments, interchange, and idea-development, so the whole thing is starting to build on itself. And I am like Gautam -- an introvert -- who doesn't really enjoy conventional networking behavour. So, indeed, blogging works in invisible, but important, ways. These observations ring true to me. I knew there was some value in the blogging process shortly after starting it — when a high-quality candidate for sales work with our organization responded that she had read the blog in assessing her decision about whether to apply. But the real benefits started happening after about six months, with high google rankings for several of my sites on important keywords; translating to at least a few worthy online leads each week. Now the blog’s readership base is high enough that it is attracting some comments, interchange, and idea-development, so the whole thing is starting to build on itself. And I am like Gautam — an introvert — who doesn’t really enjoy conventional networking behavour. So, indeed, blogging works in invisible, but important, ways.

]]> by: links for 2007-11-21 « Life on the JLT http://www.hardingco.com/blog/2007/11/19/the-news-from-india-blogging-to-sell-professional-services/#comment-791 Wed, 21 Nov 2007 03:20:41 +0000 http://www.hardingco.com/blog/2007/11/19/the-news-from-india-blogging-to-sell-professional-services/#comment-791 [...] Hardingco Blog » Blog Archive » The News from India: Blogging to Sell Professional Services (tags: management+consulting ford+harding blogging marketing rainmaking professional+services) [...] […] Hardingco Blog » Blog Archive » The News from India: Blogging to Sell Professional Services (tags: management+consulting ford+harding blogging marketing rainmaking professional+services) […]

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