As someone who writes and thinks a lot about selling, I’m well aware that where there has been a sale there surely has been trust first.

I’m honored to be hosting the January 2008 Carnival of Trust. The Carnival of Trust is a monthly blog carnival created by Charlie Green, co-author with David Maister and Robert Galford of The Trusted Advisor, which focuses on the topic of building valued relationships with clients and the author of Trust-Based Selling, which is about the role of trust in sales.

There were many excellent submissions, making it difficult to winnow the list down to just 10. Here are my selections:

Tip of the Week—Do You Have Integrity
Susan Cartier Libel points out that when you are a sole practitioner, integrity takes on new importance. I wish the author and pondered the subject a bit longer.  There is more to be said on this subject, so I hope she pursues this issue further.

How do Women Buy Services?
Mike McLaughlin reports briefly on preliminary, but interesting, findings on how gender affects how people buy services.  One of the findings is that trust matters more to women than to men.  One wants to learn more than this short piece offers.

Do You Trust Your Boss?
We often hear about background checks on new employees, about employee theft and other indications that employees can’t be trusted.  Well, Boss, it’s your turn.  You have to earn trust, too, and, usually your actions are more visible because they have greater impact.  Every boss should read this post by Kelly Spores of the WSJ.

David Anderson on Trust
Well worth the read, though the author (Pascal Van Cauwenberghe) is reporting on messages that come from Anderson.  Anderson has a list of ways to earn trust that is a good starting point for anyone trying to build it.

Trust on Social Networks
David Mead addresses an issue that is on many people’s minds these days: how can social networks function without trust and how can you build trust into an electronic system?  This may well be the issue on which social networks stand or fall.

Who You Know
Seth Godin’s compelling point is made more so by its brevity.

Trust is the Business Word for Love
Another fresh idea delivered with clarity and brevity from Brad Feld. This one is a bit cute, but I like it.  The author didn’t originate this idea, but mined the gem that others had missed in another person’s commentary, which is a real contribution. But Mr. Feld, don’t you know not to give away your punch line in the title?

Building Community—Trust Begets Trust
This posting by Don Frederiksen is as much about the value of catch phrases as it is about trust.  The longest discussion of this value happens to be about the catch phrase “Trust Begets Trust.”  Still, it’s a catchy little read.

How to Achieve the Ultimate Credibility
Bonnie Budzowski wrote a gripping post about her daughter’s bike accident and the helicopter ride to the hospital.  It’s memorable because the argument is made with a story that brings Budzowski’s points to life.

A Very Long Post on How to Rebuild Trust
Hugo Schwyzer tackles an important subject and has valuable things to say about it.   He tells it straight with the story of his own life.  He seeks no sympathy, but offers hope.
 

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