You may have noticed that some recent posts are excerpted from my upcoming book, Rain Making: Attract New Clients No Matter What Your Field. This is a new edition of my earlier, bestselling book, with about 49-percent new content.

I will make a limited number of copies available to readers of this blog who will review the book. You can post the review in your own blog and/or on Amazon and Barnes and Noble. I’ll link to your blog review from this blog. Please send me an email if you’re interested.

Advance Praise for Rain Making

“Rain Making is an essential guide for anyone responsible for business development in the professional services industry. Ford Harding provides practical, concrete advice and tools that will be beneficial to professionals in our industry regardless of their level of experience.”
Mark Mactas
Chairman and CEO of Towers Perrin

“Ford Harding’s ideas have had a big impact on how our firm thinks about marketing and selling our services. If you can only read one book on how best to develop and retain business, as well as service clients, read this one.”
Jim McTaggart
Founder of Marakon and CEO of Trinsum Group

“Ford Harding has been a thought leader in the marketing of professional services. His ideas are innovative yet very pragmatic and actionable. He provides a very clear formula for attracting new clients. This is an important resource for any professional who wants to improve his//her ability to develop new clients.”
David A. Nadler
Vice chairman of Marsh & McLennan Companies

“His guidance is practical and reveals an understanding of what it takes to sell professional services that could only be obtained by doing it and acute observation of others doing it for many years.”
Prof. Dr. H.C. Roland Berger
Founder and chairman of Roland Berger Strategy Consultants

“Ford Harding has a rare ability to deconstruct and then teach the intricacies of effective selling techniques that every professional must possess to compete in this global economy. He provides a road map enabling firms to develop processes to harness the entrepreneurial energy existing within their organizations.”
Gerard M. Creagh
President of Duff & Phelps LLC

About Rain Making: Attract New Clients No Matter What Your Field

Rain Making can be read from cover to cover by the professional just starting the transition from doing and managing client work to selling it, or used as a reference book and refresher for the seasoned rainmaker.

It is broken into four parts that show a professional:

• How to get started at business development by building your personal brand and by meeting clients and people who will help you bring in more business.
• Build and maintain a referral network of contacts who will feed you opportunities over a career.
• Generate leads and convert them into new client work.
• Develop a personal marketing strategy.

Read Rain Making and you will see why it is often referred to as the best book available on selling professional services.

Click here to buy the book from Amazon.com

This entry was posted on Monday, January 28th, 2008 at 7:33 am and is filed under Rain making. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.