The increasing number of senior women executives has spurred a new wave of client gatherings. Taking clients golfing or to sporting events has evolved for women into spa retreats, fashion shows, shopping events, and other more intimate venues. Women rainmakers seem to prefer smaller group interactions versus large, multiple client gatherings such as hospitality suites or tournaments.

One woman partner said her firm was moving to smaller events where they can spend quality time with fewer people. “I am organizing a spa event in New York City inviting a group of 20 to 30 women only. Invitees include clients and referral sources. I had lunch with a client who has lots of women partners. We wanted to get her team together with our team. This led to a discussion which is typically a dinner—and then the idea of a spa event came up and she loved it!”  

Jane Anderson, Director of Learning and Professional Development at Navigant Consulting, described a client gathering where the firm invited ten exclusive women’s clothing vendors to showcase their lines in booths. Women clients were invited for shopping and cocktails. The event was a huge success. Another woman-only event involved organizing a client gathering at a museum hosting a “JackieO” exhibit which also had a great turnout.
 

Mimi Spangler is a partner at Harding & Company, which helps professionals learn to develop business. She has worked with consultants at many firms, both large and small. For more information, visit the company’s web site at http://www.hardingco.com/ and blog at www.hardingco.com/blog. Spangler can be reached at mspangler@hardingco.com.