Comments on: Who is the Hero of Your Anecdote? http://www.hardingco.com/blog/2008/02/04/who-is-the-hero-of-your-anecdote/ Mimi Spangler's Blog on Rainmaking and Business Development Sat, 17 Dec 2011 22:48:43 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Ford Harding http://www.hardingco.com/blog/2008/02/04/who-is-the-hero-of-your-anecdote/comment-page-1/#comment-4136 Ford Harding Thu, 28 Feb 2008 15:03:05 +0000 http://www.hardingco.com/blog/2008/02/04/who-is-the-hero-of-your-anecdote/#comment-4136 Shawn Callaghan has notice another feature of these anecdotes that you can find at: <a href="http://www.anecdote.com.au/archives/2008/02/an_anecdotes_po.html" rel="nofollow">http://www.anecdote.com.au/archives/2008/02/an_anecdotes_po.html</a> He notes that the reason the story is important--he calls it the moral--is stated in the openning sentence.  When using anecdotes to sell professional services, this lead-ion sentence is essential to making certain the client draws the meaning you want from thes story.  If you are interest in the construction and use of anecdotes, Shawn's blog is a must read.  It provides the best insights on the subject I have seen in blogs.  Ford Shawn Callaghan has notice another feature of these anecdotes that you can find at:

http://www.anecdote.com.au/archives/2008/02/an_anecdotes_po.html

He notes that the reason the story is important–he calls it the moral–is stated in the openning sentence.  When using anecdotes to sell professional services, this lead-ion sentence is essential to making certain the client draws the meaning you want from thes story. 

If you are interest in the construction and use of anecdotes, Shawn’s blog is a must read.  It provides the best insights on the subject I have seen in blogs. 

Ford

]]> By: Anecdote http://www.hardingco.com/blog/2008/02/04/who-is-the-hero-of-your-anecdote/comment-page-1/#comment-4120 Anecdote Thu, 28 Feb 2008 07:15:57 +0000 http://www.hardingco.com/blog/2008/02/04/who-is-the-hero-of-your-anecdote/#comment-4120 <strong>An anecdote's point of view</strong> The power company ended up paying the plaintiff only $115 million, far less than they would have had to pay if the plaintiffs had won or one of the other experts’ calculations of the discount rate had been presented. ...The power company ended up ... An anecdote’s point of view

The power company ended up paying the plaintiff only $115 million, far less than they would have had to pay if the plaintiffs had won or one of the other experts’ calculations of the discount rate had been presented.

…The power company ended up …

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