Suzanne Lowe is conducting another one-minute survey for her upcoming book. The title of this survey is “Are Marketing and Business Development Functions Stuck in a Rut?”

The professional services marketplace is rapidly changing, but many professional service firms (PSFs) have yet to keep pace by evolving the functional scope of their non-revenue generating Marketers and Business Developers.

We’re told many Marketers feel they’re treated like ‘cruise directors,’ stuck continuously putting out non-strategic fires. Their Business Development counterparts feel stuck, too, in an incessant ’shut-up-and-get-me-a-meeting’ mode.

Take this survey if you would like to find out how your professional firm compares to other PSFs at working to evolve the functional scope of their Marketing and Business Development positions.

If you’re interested in the results of her first one-minute survey, see her blog post: Hiring fee-earners who WANT to Market and Sell.

This entry was posted on Friday, February 29th, 2008 at 1:21 pm and is filed under Selling Professional Services. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.