Are PSF Marketing and Business Development Functions Stuck in a Rut?
Suzanne Lowe has published the results of her second mini-survey Are PSF Marketing and Business Development Functions Stuck in a Rut? This survey asked if firms were making their marketing and business development functions more strategic.
In her analysis, Suzanne notes “These findings highlight a critical concern for PSFs that are working to evolve their Marketing and Business Development functions: the need to better balance cultural initiatives with formal structural changes. It appears — at least for these respondents — this isn’t what’s happening.”
April 9th, 2008 at 3:29 am
Many people told me that the Internet has simplified staying in contact with business relations as a business coach. Does this work for you?
April 9th, 2008 at 7:08 am
The internet adds a channel not previously available, so, yes, it helps. In many cases it has simply replaced older channels. It is quicker than old-fashioned mail and it requires less coodination of schedules than a phone call. But there ae many situations which still require the old media.
The internet will never fully replace telephone and face-to-face communications which allow a conversation to meander in a way not easily replicated electronically. They also provide you with visual and oral information that the internet can’t.
But it’s a key channel not much in use as recently as ten years ago.
Ford