20 Simple Tactics to Gather & Pitch Leads

I was interviewed for MarketingSherpa’s new article 20 Simple Tactics to Gather & Pitch Leads.

If you want to read it, hurry, because it’s open only until July 3. After that you have to become a MarketingSherpa member (they do offer a free trial though).

The summary of the article is as follows:

Attracting new clients — rainmaking — is critical for most marketing firms and consultants. It all starts with rounding up enough high-quality leads.

We talked to a consultant for consultants about rainmaking: how to find more leads, build relationships and make your pitch. Includes 20 tips to help you improve your rainmaking ability.

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