http://www.hardingco.com/blog/2008/07/28/rainmaking-doing/ Ford Harding's Blog on Rainmaking and Business Development Fri, 10 Sep 2010 22:02:35 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.hardingco.com/blog/2008/07/28/rainmaking-doing/comment-page-1/#comment-23052 Hardingco Blog » Blog Archive » Bah to Too Much Targeting! Try Lumping Instead Sat, 11 Apr 2009 17:28:20 +0000 http://www.hardingco.com/blog/2008/07/07/rainmaking-doing/#comment-23052 [...] I’m not against targeting or increasing efficiency.  I am in favor of a sense of urgency about bringing in business, which dictates that you get out into the market now.  (See the posts Rain Making = Doing and Bah to Brochures for more on this subject.)  The need to find business is too urgent to go on hold while you do weeks or months of market analysis.  Targeting often serves to delay activity, when it needn’t. [...] [...] I’m not against targeting or increasing efficiency.  I am in favor of a sense of urgency about bringing in business, which dictates that you get out into the market now.  (See the posts Rain Making = Doing and Bah to Brochures for more on this subject.)  The need to find business is too urgent to go on hold while you do weeks or months of market analysis.  Targeting often serves to delay activity, when it needn’t. [...]

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