Importance of Social Media
In the fascinating way that information now travels, Susan Cartier Liebel passes on information she gained from John Jantsch of Duct Tape Marketing who got it from Universal McCann, that 73% of on-line users read a blog–a reassuring stat for us bloggers. Also, 57% join social networks. This reenforces the message that social media are a wave sweeping over those who sell professional services. Anyone not so engaged is a market laggard.