Comments on: Another Kind of Elevator Speech: Brand Your Firm in a Complex Sale http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/ Ford Harding's Blog on Rainmaking and Business Development Sat, 31 Jul 2010 23:40:36 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Ford Harding http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/comment-page-1/#comment-17900 Ford Harding Sun, 18 Jan 2009 16:17:35 +0000 http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/#comment-17900 Ian Thanks for the encouragement. Ford Harding Ian

Thanks for the encouragement.

Ford Harding

]]> By: Ian Brodie http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/comment-page-1/#comment-17857 Ian Brodie Sat, 17 Jan 2009 21:35:47 +0000 http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/#comment-17857 This is excellent reading Ford. I see many people (myself included) with overly complex elevator speeches because we're trying to cover too many different angles. The simple concept of having different ones for different circumstances solves all that. I'm off to rework mine right now! Ian This is excellent reading Ford. I see many people (myself included) with overly complex elevator speeches because we’re trying to cover too many different angles.

The simple concept of having different ones for different circumstances solves all that.

I’m off to rework mine right now!

Ian

]]> By: Ford Harding http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/comment-page-1/#comment-17721 Ford Harding Thu, 15 Jan 2009 03:01:40 +0000 http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/#comment-17721 Kathy thanks for the encouragement. I like simple things, but fear I sometimes cross the line to the simplistic. Let me know if I do. Ford Kathy
thanks for the encouragement. I like simple things, but fear I sometimes cross the line to the simplistic. Let me know if I do.
Ford

]]> By: Kathryn Christ, APR http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/comment-page-1/#comment-17713 Kathryn Christ, APR Wed, 14 Jan 2009 20:42:55 +0000 http://www.hardingco.com/blog/2009/01/14/another-kind-of-elevator-speech-brand-your-firm-in-a-complex-sale/#comment-17713 These are good ideas, Ford. It's amazing how simple and straightforward business development can be. Make it easy for the prospect to know who you are. Kathy Christ These are good ideas, Ford. It’s amazing how simple and straightforward business development can be. Make it easy for the prospect to know who you are.
Kathy Christ

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