Comments on: Bah to Too Much Targeting! Try Lumping Instead http://www.hardingco.com/blog/2009/05/11/bah-to-too-much-targeting-try-lumping-instead/ Mimi Spangler's Blog on Rainmaking and Business Development Sat, 17 Dec 2011 22:48:43 -0500 hourly 1 http://wordpress.org/?v=3.0.4 By: Ford Harding http://www.hardingco.com/blog/2009/05/11/bah-to-too-much-targeting-try-lumping-instead/comment-page-1/#comment-25403 Ford Harding Mon, 11 May 2009 20:11:45 +0000 http://www.hardingco.com/blog/2009/04/11/bah-to-too-much-targeting-try-lumping-instead/#comment-25403 Ian, Excellent point. The answers to many of our business questions are best found in the market. Ford Harding Ian,

Excellent point. The answers to many of our business questions are best found in the market.

Ford Harding

]]> By: Ian Brodie http://www.hardingco.com/blog/2009/05/11/bah-to-too-much-targeting-try-lumping-instead/comment-page-1/#comment-25392 Ian Brodie Mon, 11 May 2009 15:15:50 +0000 http://www.hardingco.com/blog/2009/04/11/bah-to-too-much-targeting-try-lumping-instead/#comment-25392 Hi Ford, Not only does "getting out into the market" get you bringing in business faster - it also gets you more real-world insights into what clients really need, what they respond to, who's buying etc. that will help you do a much better job of finalising your targeting. Ian Hi Ford,

Not only does “getting out into the market” get you bringing in business faster – it also gets you more real-world insights into what clients really need, what they respond to, who’s buying etc. that will help you do a much better job of finalising your targeting.

Ian

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