Joint Posting on the Perfect CRM
One of the key tools in any Rainmaker’s arsenal is a great Client Relationship Management (CRM) system. Unfortunately. many rainmakers and their firms struggle to successfully implement these systems.
On September 21, 2009, a group of rainmakers and experts will provide their own unique perspective to answer the question, “what is the perfect client relationship management system?”
Each expert will draw upon years of experience to outline their vision of the perfect CRM system. This exercise will provide you with new insights into what works, what doesn’t work, and what you should consider when implementing a CRM system.
The experts include:
- Tim Klabunde, Author of the CRM Chapter in the Marketing Handbook for the Design and Construction Professional
- Bernie Siben, Author of A Horse of a Different Color: Marketing in the Public Sector
- Bobby Darnell, Former Director of National Accounts at Reed Construction Data
- Mel Lester, Owner of the Business Edge
- Matt Handal, Contributing Editor of SMPS Marketer
- and me.
Join us on September 21, 2009 by reading each author’s post at the sites listed and contributing by commenting with your own thoughts and experiences.