Comments on: Avoiding the Hard Work of Generating Leads #3: They Will Think I am Just Calling to Sell them Something http://www.hardingco.com/blog/2009/10/07/avoiding-the-hard-work-of-generating-leads-3-they-will-think-i-am-just-calling-to-sell-them-something/ Mimi Spangler's Blog on Rainmaking and Business Development Sat, 17 Dec 2011 22:48:43 -0500 hourly 1 http://wordpress.org/?v=3.0.4 By: Ford Harding http://www.hardingco.com/blog/2009/10/07/avoiding-the-hard-work-of-generating-leads-3-they-will-think-i-am-just-calling-to-sell-them-something/comment-page-1/#comment-36860 Ford Harding Wed, 07 Oct 2009 22:05:44 +0000 http://www.hardingco.com/blog/?p=452#comment-36860 Ian: Good article and good point! Ford Harding Ian:

Good article and good point!

Ford Harding

]]> By: Ian Brodie http://www.hardingco.com/blog/2009/10/07/avoiding-the-hard-work-of-generating-leads-3-they-will-think-i-am-just-calling-to-sell-them-something/comment-page-1/#comment-36857 Ian Brodie Wed, 07 Oct 2009 14:14:44 +0000 http://www.hardingco.com/blog/?p=452#comment-36857 Hi Ford, I wrote an article on a similar topic recently: How to turn old contacts into new clients: http://www.ianbrodie.com/blog/old-contacts-new-clients/ The core is the idea of creating (simple) client-focused campaigns to provide a logic for re-establishing contact. Having said that, it's been my experience that the pre-work to do this is mainly for the professionals benefit to give them the courage to call. Usually the client is pretty happy to receive their call (if made with good intent to help) without needing much of a specific reason. Ian Hi Ford,

I wrote an article on a similar topic recently: How to turn old contacts into new clients: http://www.ianbrodie.com/blog/old-contacts-new-clients/

The core is the idea of creating (simple) client-focused campaigns to provide a logic for re-establishing contact.

Having said that, it’s been my experience that the pre-work to do this is mainly for the professionals benefit to give them the courage to call. Usually the client is pretty happy to receive their call (if made with good intent to help) without needing much of a specific reason.

Ian

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