If you are not going to follow up with contacts from a conference, don’t go. You would miss the whole purpose for attending the event! Upon completion of a presentation a speaker’s goal is to continue the conversation and build stronger relationships. Speakers can continue the dialog with attendees, clients, prospects and network contacts by:
1. Following up with attendees who asked specific questions before, during or after their presentation. (This requires judicious quick note taking on the back of business cards for future reference.)
2. Contacting clients who attended their presentation to get their thoughts or for a critique on how you did.
3. Asking clients and prospects who attended if they had any additional questions regarding the content.
4. Reaching out to clients or prospects who did NOT attend with relevant materials or information you obtained at a conference that may be of interest.
5. Calling and meeting with co-presenters to explore future networking opportunities.
6. Publishing the content of your presentation.
All of the activities mentioned in this three part series on “A Speaker Who Knows How to Work It” occur outside of the conference. The conference becomes a means to an end, not the end.