Rainmaker Resource #11: Construction Marketing Ideas by Mark Buckshon
Monday, May 17th, 2010
Readers in the construction professions might well find interesting a new book by prolific blogger, Mark Buckshon. Drawing on his years of experience in construction-related fields, as well as his background in journalism, Buckshon has put together a readable and comprehensive introduction to marketing construction services. The book, Construction Marketing Ideas, contains chapters on such subjects as:
- Branding
- Selection of marketing mix
- Developing a marketing budget
- Association marketing
- Search engine optimization
- Blogging
- Advertising
- Print media
- Trade shows
- Public relations
- Responding to requests for proposal
and much more.
