Readers in the construction professions might well find interesting a new book by prolific blogger, Mark Buckshon.    Drawing on his years of experience in construction-related fields, as well as his background in journalism, Buckshon has put together a readable and comprehensive introduction to marketing construction services.  The book, Construction Marketing Ideas, contains chapters on such subjects as:

• Branding
• Selection of marketing mix
• Developing a marketing budget
• Association marketing
• Search engine optimization
• Blogging
• Advertising
• Print media
• Trade shows
• Public relations
• Responding to requests for proposal

and much more.

This entry was posted on Monday, May 17th, 2010 at 11:36 pm and is filed under Rain making. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.