Sales skills are essential. Short video on how to become better at it.

According to Gary Pines, a Principal at Harding & Co., we are in the Era of Rainmaking. Effective sales skills are an essential component of an executive’s business toolkit as well as a key determinant of career advancement. Gary speaks with Life, Optimized about how you can become a better sales professional.

Gary’s interview provides specific steps for evaluating your sales pipeline, building relationships and transforming relationships into economic value. The interview also provides viewers with tips on engaging with prospective clients, prioritizing listening and learning about a client’s needs over pitching them a service, and the importance of asking for the business. Rainmaking is no longer just the province of sales professionals, and Gary’s interview reminds us that all executives can be successful at selling. Watch the interview on Life, Optimized to learn more.

Life, Optimized is brought to you by Dignitas, a multi-family office. The site is a compilation of the latest trends and issues affecting the personal lives and careers of successful executives and entrepreneurs. If you have a great idea for our next interview, let us know by signing up at

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