Rain Making: Attract New Clients No Matter What Your Field

This is a second, updated and expanded edition of Ford Harding’s best seller, Rain Making: The Professional’s Guide to Attracting New Clients. About 49 percent of the content is new.

Like the original, it can be read from cover to cover by the professional just starting the transition from doing and managing client work to selling it, or used as a reference book and refresher for the seasoned rainmaker.

It is broken into four parts that show a professional:

• How to get started at business development by building your personal brand and by meeting clients and people who will help you bring in more business.
• Build and maintain a referral network of contacts who will feed you opportunities over a career.
• Generate leads and convert them into new client work.
• Develop a personal marketing strategy.

Read Rain Making and you will see why it is often referred to as the best book available on selling professional services.

Click here to buy the book from Amazon.com