Creating Rainmakers: The Manager's Guide to Training Professionals to
Attract New Clients

Based on over one hundred interviews with principals in professional
firms, including many of today's pre-eminent rainmakers, Creating
Rainmakers shows you how to turn your professional staff into a
powerful team of sales winners.

Managers will learn how to:

• Generate leads through several different strategies, including cold
  calling, and use of publicity and speaking engagements, among others.
• Build a strong network on contacts though established clients and
  new assocations
• Master a variety of sales techniques, including listening,
  value-based selling, and anecdotal selling.

Turn you professional staff into successful rainmakers who can really
drum up business.

Click here to buy the book from SMPS.org