Cross-Selling Success: A Rainmaker's Guide to Professional Account Development
A law firm hired to handle a discrimination case also negotiates the
subsequent severance packages. An accountant handles a client's tax
problems and later advises how to prevent them from occurring again.
These are examples of cross-selling - using your original service as
a flagship to sell other services. Written especially for
professionals, Cross-Selling Success is the ultimate guide to the
benefits of cross-selling for both the seller and recipient.
Extending services expands profits and customer loyalty, keeping
existing clients happy - and attracting new ones,
Some of what you'll learn: