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    <lastmod>2023-01-30</lastmod>
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      <image:title>Home - OUR STORY</image:title>
      <image:caption>Harding &amp; Co has spent 25 years studying how the most successful professionals generate top revenues through interviews with hundreds of partners and practice leaders. Our early findings were published in three best-selling books titled, Rainmaking, Creating Rainmakers and Cross-Selling Success. The research debunked the myth that you have to be extroverted to be successful in selling professional services. We identified correlations for sales success which serves as the basis for Harding &amp; Co’s training programs for technical professionals.</image:caption>
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  </url>
  <url>
    <loc>https://www.hardingco.com/services</loc>
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    <lastmod>2022-06-27</lastmod>
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    <loc>https://www.hardingco.com/coaches</loc>
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    <lastmod>2025-11-03</lastmod>
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      <image:caption>Senior Coach</image:caption>
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    <loc>https://www.hardingco.com/contact-us</loc>
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    <priority>0.75</priority>
    <lastmod>2020-08-12</lastmod>
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      <image:title>Contact Us</image:title>
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  <url>
    <loc>https://www.hardingco.com/accounting-financial-services</loc>
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    <priority>0.75</priority>
    <lastmod>2020-12-01</lastmod>
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      <image:title>Accounting &amp; Financial Services - Sales Training &amp; Coaching for ACCOUNTING &amp; FINANCIAL SERVICES</image:title>
      <image:caption>Accountants, actuaries and other financial professionals choose their careers based on their strong skills in math and analytics. They likely never considered that to advance in their fields they would be asked to sell. Many have negative perceptions of selling because they lack the knowledge of how to accurately assess the tasks. When these professionals gain an understanding that numbers, processes and genuine intentions hugely influence outcomes for success or failure, they are motivated to control their fate. Here’s what happens when Harding &amp; Co helps professionals navigate the BD Maze . . .</image:caption>
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    <image:image>
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      <image:title>Accounting &amp; Financial Services</image:title>
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  <url>
    <loc>https://www.hardingco.com/engineering-architecture</loc>
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    <priority>0.75</priority>
    <lastmod>2020-12-01</lastmod>
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      <image:title>Engineering &amp; Architecture - Sales Training &amp; Coaching for Engineering &amp; Architecture</image:title>
      <image:caption>Engineers and scientists select their fields of study based on their strong analytical skills. When they become project managers, responsible for project delivery and for business development, technical professionals oftentimes feel unprepared and anxious because they are not sure how to grow revenue. Our research and work over the last 25 years has found that the most successful engineering firms set expectations early in a professional’s career for client development actions and market visibility. Strong mentors, who themselves are strong seller-doers, are also critical for knowledge transfer to future leaders on behaviors which yield the highest long-term growth. Here’s what happens when Harding &amp; Co helps professionals navigate the BD Maze . . .</image:caption>
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      <image:title>Engineering &amp; Architecture</image:title>
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  <url>
    <loc>https://www.hardingco.com/litigation-support-law-firms</loc>
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    <priority>0.75</priority>
    <lastmod>2020-12-01</lastmod>
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      <image:title>Litigation Support &amp; Law Firms - Sales Training &amp; Coaching for Litigation Support &amp; Law Firms</image:title>
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      <image:caption>Most people think that all advertising and PR professionals are natural rainmakers because they appear highly extroverted and their jobs involve constant communication. In reality, ad folks, like most professionals, would rather put their creative efforts towards client campaigns than prospecting. When they hear best practices on how industry leaders develop sustainable revenue, advertising professionals, however, are not shy to quickly ramp up their own client engagement. They realize that communication and discipline is key, and in that context they proceed with confidence. Here’s what happens when Harding &amp; Co helps professionals navigate the BD Maze . . .</image:caption>
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      <image:title>Ideas &amp; News - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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